Not every on-premises Splunk Enterprise customer has workloads that lend themselves to these new pricing models. "Splunk is perceived as expensive, which they are moving to address with new pricing models," said KellyAnn Fitzpatrick, an analyst at RedMonk. Splunk is perceived as expensive, which they are moving to address with new pricing models. and Sumo Logic, which have enticed some users away from Splunk in the past, based on lower pricing. The feature routes data to cloud object storage rather than Splunk's primary cloud storage, which costs more to use.Īnalysts see the vendor's motivations for this as twofold: to increase incentives for customers to move to its cloud platform rather than remaining on-premises, and to help it compete against rivals such as Elastic Inc. Splunk also added Microsoft Azure support for a cloud feature called SmartStore. Flex Index offers cheaper ingestion, storage and searches on "cold" data that may be used for historical or forensic investigations but is less likely to be frequently accessed. Similarly, this week, cloud customers got the first look at new data management features released in preview that may help them cut data storage costs. Last year, for example, its first rollout for its new Observability Suite products - based on the acquisition of companies such as SignalFx and VictorOps - took place in the Splunk Cloud. Splunk first launched Splunk Cloud in 2013 as an option for Splunk Enterprise customers, but over the last year has joined other enterprise IT vendors such as Atlassian in mounting a push to become a cloud-first company.
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